No wonder top art galleries like Christies are asking to team up. Mad Dog Jones recently set a record for $3.9 million worth of art sold in one sale, topping the previous record held by beeple for his $3.5 million “Everydays 2020 Collection” drop. Graphic designs and 3D designers are finding new platforms to showcase their work, with marketplaces like Nifty Gateway facilitating Supreme style drops for exclusive digital art. The estimated total value of crypto art has now passed $100 million according to cryptoart.io/data - just one vertical of a growing ecosystem of NFTs. Platforms like Nifty Gateway, SuperRare, Foundation and Zora are quickly emerging as the leading players for creatives to monetize work in a digital world. While someone paying $170,000 for a digital cat seemed like an anomaly, what’s happening today blows that headline out of the water. NFTs first made headlines in 2017 when Dapper Labs’ game CryptoKitties accounted for 95% of Ethereum network usage at its peak. Thanks to the Ethereum blockchain, artists, gaming companies and content creators alike are utilizing token standards, which ascribe provenance to uniquely distinguishable assets. NFTs (non-fungible tokens) - or scarce digital content represented as tokens - are driving a new wave of crypto adoption. He is an active contributor to web3 publications like The Defiant and Bankless and oversees a DeFi newsletter (This Week in DeFi). He manages social tokens like RAC and FWB and curates NFTs alongside prominent musicians and motion designers. Cooper is the crypto strategy lead at Audius.
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